Wardell Pottery & Metalwork
Expressing creativity and personality through pottery
Wardell Pottery and Metalwork represents the artistry and craftsmanship of a group of talented people who are dedicated to sustaining the Art Pottery industry.
Wardell is one of the few remaining mid-century american potteries still in existence today. It has been making pottery and metalwork for over a half-century. Its crew of skilled craftsmen (many having been here for 20+ years) still makes every product on the premises, often utilizing the methods and techniques that they have developed.
Our challenge was to gain presence for Wardell Pottery and Metalwork in an already crowded market. We created a strong visual identity that reinforced this distinctive positioning and artistic value to the core brading strategy.
We created bright and whimsical artwork for everything from the corporate image identity, POS tags, trade show signage, promotional brochures and image branding.
The brand architecture was developed to bring a sense of inspiration and fascination to its marketing material.