Red Parrot Restaurant

Nantasket Beach’s most exciting dining venue

Overlooking the ocean at Nantasket Beach, the Red Parrot offers modern beach-side dining.

The Red Parrot’s brand is built on fun and relaxation – thanks to the ocean views and the perky parrot mascot successfully adopted as a brand icon to express the personality of restaurant and bar.

However, when reviewing the packaging of the Red Parrot brand, Signature Graphics found the messages were overly complex. We needed to increase the brand’s presence. We created a new brand architecture and icons across Red Parrot’s entire portfolio of promotional pieces. We simplified the branding of the logo. The visual language and photographic images were developed to support the Red Parrot brand.